FOR IMMEDIATE RELEASE
Mayor Mark Mallory has officially proclaimed this Saturday, April 16 as Foursquare Day in Cincinnati. Local users of location-based network foursquare will be celebrating this “holiday” with a party at Longworth’s to benefit the Freestore Foodbank.
Foursquare is an application for smart phones that lets users “check in” at the places they visit and share their location with friends, encouraging spontaneous, “serendipitous” meetups. It has roughly 3,000 users in Cincinnati and more than 8 million around the world. Even Cincinnati Bengal Dhani Jones has an account.
Each checkin earns these users points and digital “badges” that are collected like trophies and shared with friends to show off different accomplishments. The Gym Rat badge, for instance, is awarded for checking in at the gym ten times in a month, while users who visit 20 different pizza places — which is harder than it sounds — can unlock the “Pizzaiolo” badge.
On Saturday, a special “Foursquare Day” badge is available for users who attend one of more than 1,000 parties around the globe. In Cincinnati, the party will be held from 6-9pm at Longworth’s in Mt. Adams.
Guests will be able to unlock the “Swarm” badge when more than 50 users check in, and the “Super Swarm” badge if the crowd gets above 250. There will be a free appetizer buffet, happy hour drink specials and even a game of foursquare — the elementary school playground game.
Foursquare users are encouraged to bring at least two non-perishable food items for donation to the Freestore Food Bank. Those who donate will receive a small gift from foursquare, which may include t-shirts and limited edition Foursquare Day pins.
In addition to the badges and points, businesses can offer seven different types of “specials” to foursquare users. Some are designed to help bring in new customers, while others are meant to encourage customer loyalty.
More than 100 businesses in Cincinnati already offer foursquare specials, including local favorites like Taste of Belgium, Take the Cake Café and Longworth’s and national chains such as Chili’s, American Eagle Outfitters and Toys “R” Us.
McDonald’s is participating in Foursquare Day by offering a vintage Mayor McCheese t-shirt to randomly selected users who become “Mayor” of their local McDonald’s on April 16. The Mayor is the foursquare user who checks in most often over the previous 60 days.
This is the second annual Foursquare Day. It was dreamed up last year by Tampa optometrist Nate Bonilla-Warford, a foursquare fan who realized that 4/16 = 4/4^2 (or four squared). The idea quickly spread around the globe and resulted in celebrations in more than 300 cities last year. This year more than 1,000 cities are expected to participate. The effort is completely driven by fans.
Local users are encouraged to find more information about the party and RSVP at:
Foursquare Cincinnati & AboutFoursquare.com
Image of the Foursquare Day badge:
Foursquare logos, bios and images:
Full text of Mayor Mallory’s proclamation:
More information about Foursquare Day: